Example scenario · Professional servicesIllustrative

Referrals have carried the firm. The partners want enquiries from search as well, without taking up their time.

A fictional business, to show what the 90-day system could look like in this sector. It isn't a client, and nothing here is a result. Your plan starts from your own audit.

The business

  • Three partners and a team of fifteen.
  • Corporate tax, VAT, bookkeeping and audit support.
  • Almost all new clients come through referrals.

Where it starts

  • The website describes the firm but doesn't answer the questions businesses search for.
  • Deadline seasons bring a rush of enquiries that are hard to sort.
  • Partners take first calls that a coordinator could handle.

The 90 days

The same three stages as every 90-day system, shaped to this business.

01

Foundation

  • Service pages for each area, with an enquiry form that asks company size, service and deadline.
  • A CRM pipeline with a coordinator owning first contact.
  • Tracking for referrals, search and events, so every source is counted.

Days 1–30

02

Acquisition

  • Answer-first content on corporate tax and VAT questions, reviewed by a partner, for search and AI assistants.
  • Search campaigns timed to filing deadlines.

Days 31–60

03

Automation

  • Enquiries sorted by service and urgency, routed to the right person.
  • Deadline reminder campaigns to past enquirers and clients, and a referral request after each engagement.

Days 61–90

After day 90  ·  A Growth retainer: content through each deadline season, and monthly reporting on new engagements by source.

How the programme is priced

At day 90

  • A steady flow of enquiries from search alongside referrals.
  • Partners joining calls only when an enquiry is qualified.
  • Deadline seasons planned for, not reacted to.

What we'd measure

  • Enquiries by source, including referrals
  • Qualified enquiry rate
  • Time to first contact
  • New engagements by source

What we'd need from you

  • A partner to review technical content
  • A coordinator to own first contact
  • Access to the website and any CRM

The first step

Run the free audit on your website. The findings show where your plan would start, and you'll see them on screen straight away.

How it goes from there

  1. 01

    Audit review · 30 minutes

    We walk the findings with you and put a number on what each leak is costing.

  2. 02

    The 90-day system, scoped

    Fixed price, fixed deliverables, named team. We start with the leak that costs most.

  3. 03

    Then a retainer, or nothing

    Growth management only makes sense once the engine runs. If it doesn't, we'll say so.