The business
- Soft and hard services for commercial and residential buildings.
- Contracts run for years; decisions take months.
- Business development led by the founders.
Example scenario · B2B & industrialIllustrative
Tenders keep the business going; the owners want inbound contracts too, and a pipeline they can plan around.
A fictional business, to show what the 90-day system could look like in this sector. It isn't a client, and nothing here is a result. Your plan starts from your own audit.
Where it starts
- The website lists services but shows no capability, sectors or certifications.
- Enquiries come to a general inbox and depend on who sees them.
- No record of which prospects are at which stage.
The 90 days
The same three stages as every 90-day system, shaped to this business.
01
Foundation
- Capability pages by service and sector, with certifications and the scale of sites you manage.
- A proposal request form asking property type, size, services and start date.
- A CRM pipeline from enquiry to site visit to proposal to contract.
02
Acquisition
- Content for property and facility managers' questions, and LinkedIn campaigns aimed at them.
- A Google Business Profile and local search presence for the cities you serve.
03
Automation
- Enquiry acknowledgement, site visit scheduling and proposal follow-up reminders.
- Contract renewal reminders well before expiry.
- A pipeline dashboard the founders can plan resourcing around.
At day 90
- Inbound enquiries alongside tenders.
- Every prospect at a known stage, with a next step.
- Renewals planned months ahead.
What we'd measure
- Enquiries by source
- Site visits booked
- Proposal to contract rate
- Pipeline value
- Renewals secured
What we'd need from you
- Capability details, certifications and photos you're happy to publish
- Access to the website and LinkedIn page
- A founder or BD lead to own the pipeline
The first step
Run the free audit on your website. The findings show where your plan would start, and you'll see them on screen straight away.
Run your free growth auditReady to talk? Book a free consultation or WhatsApp +971 56 865 1612
How it goes from there
- 01
Audit review · 30 minutes
We walk the findings with you and put a number on what each leak is costing.
- 02
The 90-day system, scoped
Fixed price, fixed deliverables, named team. We start with the leak that costs most.
- 03
Then a retainer, or nothing
Growth management only makes sense once the engine runs. If it doesn't, we'll say so.