The business
- Sells pumps, spares and servicing across the GCC.
- A sales team of six, split by region.
- Distributors in two countries.
Example scenario · B2B & industrialIllustrative
RFQs arrive by email without specs, the catalogue lives in PDFs, and quotes go quiet.
A fictional business, to show what the 90-day system could look like in this sector. It isn't a client, and nothing here is a result. Your plan starts from your own audit.
Where it starts
- Engineers can't find specifications without downloading a catalogue.
- RFQs arrive by email with missing quantities, models and delivery terms.
- Quotes go out and nobody follows up at the right time.
- No view of which channel brings contracts: search, exhibitions or distributors.
The 90 days
The same three stages as every 90-day system, shaped to this business.
01
Foundation
- Product and spares pages built from the catalogue, searchable by model and application.
- An RFQ form that asks model, quantity, location and delivery date, with drawings attached.
- A CRM pipeline from RFQ to quote to order, with RFQs routed by region and distributor territory.
02
Acquisition
- Technical content for the searches engineers use, and LinkedIn campaigns aimed at maintenance and procurement roles.
- Search campaigns on high-intent spare-part and model searches.
03
Automation
- RFQ acknowledgement with a reference and next steps.
- Quote follow-up reminders for the sales team, and re-engagement for dormant accounts.
- A pipeline dashboard by source, region and product line.
At day 90
- Complete RFQs, routed to the right salesperson.
- Quotes followed up on a schedule, not from memory.
- A pipeline you can see, by source and region.
What we'd measure
- RFQs by source and region
- RFQ completeness
- Time to quote
- Quote to order rate
- Pipeline value by source
What we'd need from you
- The product catalogue and specifications
- Access to the website, CRM and ad accounts
- A sales lead who owns the pipeline
The first step
Run the free audit on your website. The findings show where your plan would start, and you'll see them on screen straight away.
Run your free growth auditReady to talk? Book a free consultation or WhatsApp +971 56 865 1612
How it goes from there
- 01
Audit review · 30 minutes
We walk the findings with you and put a number on what each leak is costing.
- 02
The 90-day system, scoped
Fixed price, fixed deliverables, named team. We start with the leak that costs most.
- 03
Then a retainer, or nothing
Growth management only makes sense once the engine runs. If it doesn't, we'll say so.