Sheet 03 · drawn, not doneIllustrative
01The business
- Five advisors covering free zone and mainland setup.
- Buyers are founders abroad, comparing several consultancies.
- A CRM that nobody updates.
02Where it starts
- Enquiries arrive overnight from other time zones and wait for a reply.
- Every enquiry gets the same response, whether it's a serious setup or a one-line price check.
- Booking a call takes several emails.
- AI assistants recommend competitors when founders ask where to set up.
03The 90 days, month by month
01Days 1–30
Foundation
- An enquiry form that asks jurisdiction, activity, shareholders and timeline, feeding the CRM.
- Each enquiry assigned to an advisor by jurisdiction and language.
- Tracking from source to consultation to signed engagement.
02Days 31–60
Acquisition
- Guides that answer founders' real questions — costs, visas, banking, timelines — for search and AI assistants.
- Campaigns in the markets founders come from, judged on qualified consultations.
03Days 61–90
Automation
- An automatic acknowledgement in the founder's time zone, with a link to book a call with the right advisor.
- A nurture sequence for founders who aren't ready yet, and a reminder before each consultation with a document checklist.
After day 90
A Growth or Growth+ retainer, depending on how many markets you want to be found in.
How the 90-day system works04At day 90
- Founders get an acknowledgement and a booking link in their own time zone.
- Advisors spend time on qualified consultations.
- Content written to be cited when founders ask AI assistants.
- Engagements you can trace back to their source.
05What we'd measure
- Qualified enquiries by market
- Time to first reply
- Consultation booking rate
- Consultation to engagement rate
- Mentions in AI assistant answers (sampled)
06What we'd need from you
- Access to the website, CRM and ad accounts
- Advisor calendars for booking
- An advisor to review guides for accuracy
- Playbook
- A business setup consultancy
- Sector
- Professional services
- Status
- Illustrative · not a client · not results
- Drawn by
- Lucidarc Digital