Clinics & healthcare
Lucidarc Digital builds the patient-enquiry system for aesthetic and dermatology clinics in the UAE: treatment pages and campaigns your clinic approves, one inbox for Instagram, WhatsApp and web enquiries, administrative replies with a named coordinator taking over, and reminders patients agreed to. It runs as a fixed-fee 90-day programme of AED 15,000–30,000. Evidence · published The 90-day system: fixed fee. AED 15,000–30,000 (≈ USD 4,000–8,000), fixed for the first 90 days and covering everything we set up. The audit sets the exact number within the range. Published price list · checked 1 Oct 2026 Open the evidence →
Last reviewed · every fact and rule below names its source
01 · What we can show
Real work only, with its status and the date we checked it. Where we have nothing in aesthetics yet, we say so.
02 · The market
Each fact names its source, the date we read it and how solid it is. A figure we couldn't source isn't here.
Fact 01Reported
Dubai received more than 691,000 international health tourists in 2023, who spent over AED 1.03bn. Dermatology was the second most-demanded specialty at 27%, after dentistry at 29%. Evidence · reported Dubai Health Authority figures for 2023, reported by Arabian Business. Reported by a third party, not an official release. Treat it as indicative. arabianbusiness.com · checked 2 Oct 2026 Open the evidence →
Dubai Health Authority figures for 2023, reported by Arabian Business · read 2 Oct 2026
Fact 02Reported
Dermatology's health tourists in 2023 came mainly from Asia (33%), Arab and GCC countries (28%) and Europe (23%). Evidence · reported Dubai Health Authority figures for 2023, reported by Arabian Business. Reported by a third party, not an official release. Treat it as indicative. arabianbusiness.com · checked 2 Oct 2026 Open the evidence →
Dubai Health Authority figures for 2023, reported by Arabian Business · read 2 Oct 2026
Fact 03Published
Dubai's Essential Benefits Plan, the mandatory basic health insurance, excludes all cosmetic healthcare services under the benefits table in force from 1 January 2025. Evidence · published DHA circular GC 03/2024 (23 Jul 2024), Essential Benefits Plan exclusion 7. Published by the source named below. A figure as the source states it; we have not adjusted it. isahd.ae · checked 2 Oct 2026 Open the evidence →
DHA circular GC 03/2024 (23 Jul 2024), Essential Benefits Plan exclusion 7 · read 2 Oct 2026
One Jumeirah clinic lists anti-wrinkle injections from AED 499 per area and recommends a session every 3 to 4 months. That is one clinic's listed price, not a market average. Evidence · published Glamorous Aesthetic Clinic, treatment page. Published by the source named below. A figure as the source states it; we have not adjusted it. glamorousdubai.ae · checked 2 Oct 2026 Open the evidence →
PublishedGlamorous Aesthetic Clinic, treatment page · read 2 Oct 2026
DHA re-circulated its social-media advertising standard to all private facilities in August 2026. The National reported that aesthetic clinics face disciplinary action over edited images and misleading claims. Evidence · reported The National, 3 Sep 2026. Reported by a third party, not an official release. Treat it as indicative. thenationalnews.com · checked 2 Oct 2026 Open the evidence →
ReportedThe National, 3 Sep 2026 · read 2 Oct 2026
03 · How they choose
What happens before anyone contacts you. Open a step for the detail.
Dubai's basic insurance plan excludes all cosmetic services, so many first messages are about price. A bare number answers the question and ends the conversation; a price range with its conditions and the offer of a consultation keeps the conversation going.
Instagram and WhatsApp are where many aesthetic enquiries start, and every clinic site we sampled puts WhatsApp click-to-chat on the page. The message arrives whenever the patient is scrolling, including after your front desk has gone home.
DHA's cosmetic standard says toxin and fillers shall only be administered by a trained and privileged licensed physician. Booking platforms list clinics beside salons, and doctors quoted by Khaleej Times in 2025 named home or salon treatment and very low prices as warning signs. A named doctor under their exact licence title does more for trust than another offer.
DHA's cosmetic standard makes an in-person consultation and assessment mandatory before any non-surgical cosmetic procedure; a remote assessment is not acceptable. So the job of every enquiry is to reach that consultation, not to sell a treatment in a chat.
Clinics advise repeat sessions for many treatments, some every few months. The second visit matters as much as the first, and it depends on a recall the patient agreed to, not on anyone's memory.
04 · The leak
Most happen after the enquiry arrives. The free audit shows which apply to you.
A DM asks what it costs. It gets a number, or no reply, and never the offer of an in-person consultation with a named doctor. Your Instagram is doing its job; the leak is the reply.
Instagram, WhatsApp, the website form and the booking platform each hold their own messages. Nobody owns them as one list, so nobody can say what a booked consultation costs.
DHA already requires written information on the procedure, its risks and the financial implications. When nothing written follows the consultation, the patient decides without your numbers in front of them.
A patient who was happy can drift to another clinic's offer simply because nobody asked whether they wanted to rebook. A recall works only if the patient opted in and it's worded with your medical director.
Laser and IPL hair removal must be given by a practitioner of the patient's gender, except on the face and extremities. When the enquiry doesn't capture that, the booking is redone.
A promotion fills the inbox with people asking the price again. Without a question about treatment interest and branch, the front desk can't tell who is ready to book.
05 · Worked example
A scripted run of the workflow we build in month 3. Try it with your own words.
A name or a role on your team. It appears in the run, nowhere else.
Run logWhatsApp → CRM
The first reply is automated. The next one is your team’s.
We build this in Month 3 · Automation.
Scripted run of a Month 3 workflowNo network calls, no AI modelNothing you type leaves this page
06 · Your 90 days
The same three months as every 90-day system, shaped for aesthetic & dermatology clinics. You own every account from the first day. Evidence · published You own every account. We work inside your analytics, ads, CRM and WhatsApp accounts as invited users. You stay the owner of every one, from the first day. Programme terms · checked 1 Oct 2026 Open the evidence →
Month 1
Month 2
Month 3
What we'd measure
Measured in your own accounts from the first month. Any target is a planning range, never a promise.
07 · Choosing an agency
Questions to ask whoever you hire, including us.
08 · The rules
Each regulator's own document, in plain words, linked and dated. We build every page, ad and message to fit them.
Not legal adviceThese are summaries of published documents as we read them on 2 Oct 2026. Your counsel and your medical director confirm what applies to you before anything goes live.
ChecklistDHA advertising rules for clinics: the dated checklist, with every source
Absolute statements, exaggerated claims and alarming expressions must not be used, including: unique, one of a kind, the best, exclusive, safest, the only, incomparable, unprecedented, best product, magic, miraculous, assured success, very limited quantity, has no side effects, get money back, 100%, absolutely certain, distinguished, famous, pioneer and immediate results (6.11). Appendix 1 lists phrases such as “don’t delay”, “achieve the look you want” and “looking better and feeling more confident” as not acceptable.
Before and after photos or videos must be of the same individual, using the same lens, with no photo-shop enhancements or equivalent software, and must include the statement “there is no guarantee that the result will be the same, as it might vary from one individual to another” and the risks, in the same font size as the rest of the advertisement (9.6). There must be documented consent from any individual or patient used in an advertisement, limited to the subject and period consented to (6.10).
Healthcare professionals, influencers and administrative staff promoting a service while naming or locating the facility should ensure the medical director approves the content (5.3). The facility is liable for all content filmed on its premises, including content posted by professionals or influencers on personal accounts (5.5). Posts should be archived with edits and formats for verification and audit (7.1.13). The facility's official account must state its MOHAP medical advertisement licence number (5.2).
Appendix 1 lists as not acceptable price information that is inaccurate or fails to specify any conditions or variables to an advertised price, or offers time-limited discounts or inducements that cannot be met (m), and giving a patient or client an unsolicited appointment time that has not been requested (p). Appendix 2 prohibits trial usage of medical products or services (item 4).
Cosmetic Botox and fillers are classified as a prescription-only medicine and shall only be administered by a trained and privileged licensed physician (11.2), and are not permitted for patients under 18 (11.5). A face-to-face consultation and assessment is mandatory before any non-surgical cosmetic procedure; remote consultation or home-visit assessment is not acceptable (11.1). The practitioner giving laser or IPL hair removal must be the same gender as the patient, except for facial and external extremities treatment (11.10).
Under Media Council Chairman Decision No. 3 of 2025 and Federal Decree-Law No. 55 of 2023, individuals (citizens, residents or visitors) who produce advertising content on social media from within the UAE, with or without compensation, need an Advertiser Permit. An individual promoting a product or service belonging to themselves or a company they own, via their personal account, is exempt. Prior approval must be obtained for specialised ads, which the guide says include healthcare. Advertising agencies must keep records of contracted permit holders and their published content for three years.
09 · Price
One fixed fee for the first 90 days, whatever the sector. The audit sets where you land in the range. Every price on one page →
AED · the 90-day system15,000–30,000 Evidence · published The 90-day system: fixed fee. AED 15,000–30,000 (≈ USD 4,000–8,000), fixed for the first 90 days and covering everything we set up. The audit sets the exact number within the range. Published price list · checked 1 Oct 2026 Open the evidence →
≈ USD 4,000–8,000 · fixed for the first 90 days
10 · Playbooks
Fictional businesses, month by month. Drawn, not captured: there are no results in them.
Playbook · Clinics & healthcareIllustrative
Instagram brings the attention; price-check messages and no-shows eat the front desk's day.
11 · Questions
It gets patients to find the clinic, turns their messages into in-person consultations, and follows up within DHA's advertising rules. We do that as one system: treatment pages and campaigns, one inbox for every channel, administrative replies, a named coordinator, and reminders and recalls the patient agreed to.
The 90-day programme is a fixed fee of AED 15,000–30,000 (≈ USD 4,000–8,000), covering everything we set up. After day 90, a retainer from AED 5,000 (≈ USD 1,400) a month keeps it running. Ad spend is separate and paid direct to the platforms. The free audit sets where in the range you land.
Yes, for social media. DHA's ST-21 standard says anyone promoting the clinic by name or location should have the medical director approve the content, and posts should be archived with their edits. Nothing we draft goes live until your clinic has approved it.
Under DHA's ST-21, only with documented consent, the same person, the same lens, no editing, and the statement that results may vary from one individual to another, plus the risks, in the same font size. We don't publish any image that doesn't meet that, and your clinic approves each one.
Treat it as a question for counsel. DHA classifies cosmetic Botox and fillers as prescription-only medicines, and federal law restricts advertising prescription-only medicines to the public. We build pages around the consultation and the clinic's counsel decides how treatments are named.
Yes, for administrative questions only: hours, branches, price ranges with their conditions, what to bring, booking a consultation. It never judges suitability or predicts results, and it hands over to a named coordinator. DHA requires a face-to-face consultation before any non-surgical cosmetic procedure, so that is where every conversation leads.
Free trials, no: DHA's ST-21 prohibits trial usage of medical products or services. Prices must state their conditions, and time-limited inducements you can't honour are not acceptable. Bundles and buy-one-get-one go to your counsel before we write a word.
Usually, yes. The Media Council's Advertiser Permit covers individuals publishing advertising content on social media from the UAE, paid or unpaid, with an exemption for people promoting their own business. In Dubai the medical director must also approve anything that names the clinic, and the clinic is liable for whatever is filmed on its premises.
We can't promise it, and nobody honestly can. We write answer pages for the questions patients ask, keep your facts consistent across your site and profiles, and re-test the questions each month with the AI visibility check in our audit, so you can see what changed.
No. If your diary is full and the constraint is doctors, more enquiries won't help. If you want an assistant that tells patients whether a treatment suits them, we won't build it. And if nobody at your front desk can own follow-up, start there before you spend on a system.
Next step
Tell us how enquiries reach you today and who follows them up. We'll say what we'd fix first, and where we're not the right fit.
