Sheet 02 · drawn, not doneIllustrative
01The business
- One clinic, strong Instagram following.
- Consultations lead to treatment plans across several visits.
- Messages handled on a shared phone.
02Where it starts
- Most enquiries are Instagram and WhatsApp messages asking "how much?".
- Serious enquiries get lost among price checks.
- Missed appointments leave gaps in the diary.
- Nobody can say which posts or ads lead to paying patients.
03The 90 days, month by month
01Days 1–30
Foundation
- Instagram, WhatsApp and website enquiries into one inbox and CRM, each with an owner.
- Treatment pages that set expectations — process, number of sessions, price guidance where you're comfortable — and invite a consultation.
- Tracking from ad or post to enquiry to booking.
02Days 31–60
Acquisition
- Meta campaigns by treatment, judged on booked consultations rather than messages.
- Answers to the questions people ask before booking, for search and AI assistants.
03Days 61–90
Automation
- An assistant that acknowledges each message and asks treatment interest and the day the patient prefers; the front desk then confirms a consultation time the patient asked for, never one they didn't (DHA's social-media standard treats unsolicited appointment times as unacceptable). Questions about price go to the front desk with the conversation attached.
- Confirmation and reminder messages to cut no-shows, and rebooking prompts between sessions.
After day 90
A Growth+ retainer focused on campaigns, content and the assistant's answers, reviewed monthly.
How the 90-day system works04At day 90
- Price checks reach the front desk with the details attached, answered from one approved price guide.
- Serious enquiries handed to a person at a set point.
- Confirmations and reminders before every appointment.
- A clear view of which content and campaigns bring patients.
05What we'd measure
- Messages to consultation rate
- Consultation to treatment plan rate
- No-show rate
- Cost per booked consultation
- Revenue by source
06What we'd need from you
- Access to Meta Business, WhatsApp Business and the booking system
- Approved price guidance for the front desk, and answers to common non-clinical questions
- Someone to review the assistant's answers in the first weeks
- Playbook
- An aesthetics and dermatology clinic
- Sector
- Clinics & healthcare
- Status
- Illustrative · not a client · not results
- Drawn by
- Lucidarc Digital