Sheet 01 · drawn, not doneIllustrative
01The business
- Two branches, eight dentists, a front desk of three.
- High-value treatments: implants, aligners, veneers.
- Booking software, but no CRM.
- Google Ads run by a previous agency.
02Where it starts
- Enquiries come through the website form, WhatsApp, Instagram messages, Google Business and phone calls, into five different places.
- Evening and weekend requests wait until the next morning.
- Ad reports show clicks and form fills, not booked consultations.
- Treatment pages explain the procedure but don't ask for a consultation.
03The 90 days, month by month
01Days 1–30
Foundation
- Every channel feeds one CRM; each enquiry gets an owner at the front desk.
- Consultation requests on every treatment page, with click-to-call and WhatsApp.
- Call tracking and conversion tracking set up to count booked consultations, not just form fills.
- Google Business Profiles for both branches completed and kept up to date.
02Days 31–60
Acquisition
- Campaigns rebuilt by treatment and branch, measured against cost per booked consultation.
- Treatment pages written for the questions patients ask in search and AI assistants.
- Landing pages for the two highest-value treatments, tested against each other.
03Days 61–90
Automation
- Out-of-hours acknowledgement on WhatsApp, asking for treatment interest, preferred day and branch — no clinical questions.
- Reminders before appointments, and follow-up for people who enquired but didn't book.
- A dashboard of bookings by treatment, branch, channel and campaign.
After day 90
A Growth+ retainer: campaigns, content and conversion work, reported monthly against cost per booked consultation.
How the 90-day system works04At day 90
- One place where every enquiry lands, with an owner.
- An automatic acknowledgement on the channel the patient used, day or night.
- Campaigns you can judge on booked consultations.
- A front desk that follows up by routine, not memory.
05What we'd measure
- Enquiries by channel and treatment
- Time to first reply
- Enquiry-to-booking rate
- Cost per booked consultation
- No-show rate
06What we'd need from you
- Access to Google Ads, Analytics, Business Profiles and Meta
- One front-desk lead who owns the CRM
- Treatment details and pricing guidance you're happy to publish
- Playbook
- A two-branch dental clinic
- Sector
- Clinics & healthcare
- Status
- Illustrative · not a client · not results
- Drawn by
- Lucidarc Digital