IllustrativeFictional businesses · not clients · not results
Playbooks for clinics, professional firms and industrial suppliers. Drawn, not done.
Each playbook is a fictional business in a sector we focus on, drawn to show what the 90-day system would build month by month, what we'd measure and what we'd need from you.
Not a client, not results. None of these businesses exists, and nothing here has happened. For work that has, see the projects. Your own plan starts from your own audit.
Clinics & healthcare
How we work with clinics & healthcareSheet 01Illustrative
A two-branch dental clinic
Implants, aligners and cosmetic dentistry. Enquiries arrive on five channels and nobody owns them after 6pm.
- Days 1–30Foundation
- Days 31–60Acquisition
- Days 61–90Automation
Sheet 02Illustrative
An aesthetics and dermatology clinic
Instagram brings the attention; price-check messages and no-shows eat the front desk's day.
- Days 1–30Foundation
- Days 31–60Acquisition
- Days 61–90Automation
Professional services
How we work with professional servicesSheet 03Illustrative
A business setup consultancy
International founders enquire across time zones; advisors spend their mornings on price checks.
- Days 1–30Foundation
- Days 31–60Acquisition
- Days 61–90Automation
Sheet 04Illustrative
An accounting and tax firm
Referrals have carried the firm. The partners want enquiries from search as well, without taking up their time.
- Days 1–30Foundation
- Days 31–60Acquisition
- Days 61–90Automation
B2B & industrial
How we work with B2B & industrialSheet 05Illustrative
An industrial pumps and spares supplier
RFQs arrive by email without specs, the catalogue lives in PDFs, and quotes go quiet.
- Days 1–30Foundation
- Days 31–60Acquisition
- Days 61–90Automation
Sheet 06Illustrative
A facility management contractor
Tenders keep the business going; the owners want inbound contracts too, and a pipeline they can plan around.
- Days 1–30Foundation
- Days 31–60Acquisition
- Days 61–90Automation