Sheet 05 · drawn, not doneIllustrative
01The business
- Sells pumps, spares and servicing across the GCC.
- A sales team of six, split by region.
- Distributors in two countries.
02Where it starts
- Engineers can't find specifications without downloading a catalogue.
- RFQs arrive by email with missing quantities, models and delivery terms.
- Quotes go out and nobody follows up at the right time.
- No view of which channel brings contracts: search, exhibitions or distributors.
03The 90 days, month by month
01Days 1–30
Foundation
- Product and spares pages built from the catalogue, searchable by model and application.
- An RFQ form that asks model, quantity, location and delivery date, with drawings attached.
- A CRM pipeline from RFQ to quote to order, with RFQs routed by region and distributor territory.
02Days 31–60
Acquisition
- Technical content for the searches engineers use, and LinkedIn campaigns aimed at maintenance and procurement roles.
- Search campaigns on high-intent spare-part and model searches.
03Days 61–90
Automation
- RFQ acknowledgement with a reference and next steps.
- Quote follow-up reminders for the sales team, and re-engagement for dormant accounts.
- A pipeline dashboard by source, region and product line.
After day 90
A Growth Partner retainer, adding sales automation and continuous development as the catalogue grows.
How the 90-day system works04At day 90
- Complete RFQs, routed to the right salesperson.
- Quotes followed up on a schedule, not from memory.
- A pipeline you can see, by source and region.
05What we'd measure
- RFQs by source and region
- RFQ completeness
- Time to quote
- Quote to order rate
- Pipeline value by source
06What we'd need from you
- The product catalogue and specifications
- Access to the website, CRM and ad accounts
- A sales lead who owns the pipeline
- Playbook
- An industrial pumps and spares supplier
- Sector
- B2B & industrial
- Status
- Illustrative · not a client · not results
- Drawn by
- Lucidarc Digital