Sheet 06 · drawn, not doneIllustrative
01The business
- Soft and hard services for commercial and residential buildings.
- Contracts run for years; decisions take months.
- Business development led by the founders.
02Where it starts
- The website lists services but shows no capability, sectors or certifications.
- Enquiries come to a general inbox and depend on who sees them.
- No record of which prospects are at which stage.
03The 90 days, month by month
01Days 1–30
Foundation
- Capability pages by service and sector, with certifications and the scale of sites you manage.
- A proposal request form asking property type, size, services and start date.
- A CRM pipeline from enquiry to site visit to proposal to contract.
02Days 31–60
Acquisition
- Content for property and facility managers' questions, and LinkedIn campaigns aimed at them.
- A Google Business Profile and local search presence for the cities you serve.
03Days 61–90
Automation
- Enquiry acknowledgement, site visit scheduling and proposal follow-up reminders.
- Contract renewal reminders well before expiry.
- A pipeline dashboard the founders can plan resourcing around.
After day 90
A Growth+ retainer: campaigns, content and pipeline reporting each month.
How the 90-day system works04At day 90
- A route for inbound enquiries alongside tenders.
- Every prospect at a known stage, with a next step.
- Renewals planned months ahead.
05What we'd measure
- Enquiries by source
- Site visits booked
- Proposal to contract rate
- Pipeline value
- Renewals secured
06What we'd need from you
- Capability details, certifications and photos you're happy to publish
- Access to the website and LinkedIn page
- A founder or BD lead to own the pipeline
- Playbook
- A facility management contractor
- Sector
- B2B & industrial
- Status
- Illustrative · not a client · not results
- Drawn by
- Lucidarc Digital