Reports show clicks, not bookings.
What it looks like
Campaigns report form fills and calls. Nobody can say which treatment or channel produced booked consultations, so the budget stays where it was.
Service 03 of 05Found
Google Ads, Meta and LinkedIn campaigns for businesses in Dubai and the UAE. Judged by the enquiry, not the click.
Evidence · published How campaigns are judged. In the 90-day system, campaigns run in month 2 on the platform where your buyer is, with landing pages tested against cost per enquiry. Every enquiry carries its source, so the measure is cost per qualified lead, by source. The 90-day system, published scope · checked 1 Oct 2026 Open the evidence →Lucidarc Digital plans and runs Google Ads (PPC), Meta and LinkedIn campaigns for businesses in Dubai and the UAE. We set up conversion tracking first, run campaigns where your buyers are, test landing pages against cost per enquiry, and report cost per qualified lead by source. Ad spend is separate, paid by you directly to the platform.
- Set up in the 90-day system
- AED 15,000–30,000 Evidence · published The 90-day system: fixed fee. AED 15,000–30,000 (≈ USD 4,000–8,000), fixed for the first 90 days and covering everything we set up. The audit sets the exact number within the range. Published price list · checked 1 Oct 2026 Open the evidence →
- Run monthly · Growth+
- AED 9k–15k / mo (≈ USD 2.4k–4k) Evidence · published Growth+: published price. AED 9k–15k / mo (≈ USD 2.4k–4k). Everything in Growth · paid campaigns · landing pages · CRM optimization · automation · creative. Ranges are indicative; the audit sets the number. Ad spend is always separate and paid direct. Custom development is quoted outside the retainer. We contract in AED, USD, GBP or EUR. Prices exclude VAT. UAE VAT at 5% is added to the invoice where it applies. Published price list · checked 1 Oct 2026 Open the evidence →
Why it matters
Clicks are easy to buy and easy to report. We put tracking in first, run Google Ads, Meta or LinkedIn where your buyers actually are, and move budget towards what produces qualified enquiries.
IllustrativeDrawn specimen · placeholder labels, not a client's data
- Sold as
- Part of the 90-day system, then a retainer
- Builds
- Found · supports measured
- In the 90 days
- Month 2 · Acquisition
- Work
- 3 projects Evidence · published Projects using paid campaigns. T3 environmental test chambers: live · seo, ads and leads managed. Ogie Outdoor: live · website and ads managed. Bitasha: live · ads managed. Work index · checked 1 Oct 2026 Open the evidence →
- Accounts
- Yours, from the first day Evidence · published You own every account. We work inside your analytics, ads, CRM and WhatsApp accounts as invited users. You stay the owner of every one, from the first day. Programme terms · checked 1 Oct 2026 Open the evidence →
The instrument · specimen
Laid out before any budget is spent.
Split so budget can move between services and places, one page for each campaign, and a conversion that means an enquiry worth answering.
The free audit checks whether your site records ad conversions at all. Check yours →
Illustrative
01Account
Your ad accountIn your name. You pay the platform directly.
02Campaigns by service and emirate
Implants · Dubai
Implants · Abu Dhabi
Aligners · Dubai
03One landing page each
/implants-dubai
/implants-abu-dhabi
/aligners-dubai
04What counts as a conversion
A qualified enquiryNot a click, not a page view.
05How it's judged
CRM record, campaign attached
Cost per qualified enquiry, by source
The leak it fixes
Where do ad budgets leak?
Between the click and the enquiry: campaigns report clicks and form fills, and nobody can say which ones became customers.
In each sector it looks like this.
Broad keywords bring every price check in town.
What it looks like
A campaign on a generic setup or visa search brings anyone comparing fees. Without qualification, senior people spend their mornings on enquiries that were never going to buy.
B2B & industrialLeak
LinkedIn spend with no line to an RFQ.
What it looks like
Exhibitions, LinkedIn and search all claim credit. Without a source on each RFQ, nobody can show which channel produced the contract.
Explained · 3 questions, each answered in its first sentence
Google Ads, Meta or LinkedIn: which suits a UAE business?
The one where your buyer is, which the first weeks of tracking confirm: Google for people already searching for what you sell, Meta for offers people discover rather than search for, LinkedIn for business buyers you can name by role or industry.
Compare · Which platform, by how your buyer behaves
| Google Ads | Meta (Facebook, Instagram) | ||
|---|---|---|---|
| Your buyer is | Searching now for what you sell | Not searching yet, but would recognise the offer | A business buyer you can describe by role, industry or company size |
| Often fits | Treatments, legal and setup services, specified products and parts | Clinic treatments and offers people discover | Industrial supply, and professional services sold to companies |
| Watch for | Broad keywords that bring every price check in town | Form fills from people who weren't ready | Spend with no line to an RFQ or a meeting |
| Judge it by | Cost per qualified enquiry, by keyword and service | Cost per qualified enquiry, by audience and creative | Cost per qualified enquiry and meetings, by audience |
Our working view, not a survey. In regulated sectors, creatives also need the right approvals before they run: for Dubai clinics, the medical director's. Evidence · published DHA's social-media advertising standard. Standards for Medical Advertisement Content on Social Media (DHA/HRS/HPSD/ST-21), version 1.1: issued 3 Aug 2022, effective 3 Oct 2022, revision date 3 Aug 2027. It applies to DHA-licensed facilities and professionals, and lists WhatsApp, YouTube, Snapchat and LinkedIn among social media. Dubai Health Authority · checked 2 Oct 2026 Open the evidence →
Why does tracking come before the first campaign?
Because a campaign is judged by the enquiries it produces, and without tracking nobody can see which ones did.
The longer answer
We install analytics, call tracking and conversion events first, so every enquiry carries its source and a cost, and the platforms learn from the enquiries that qualify rather than from clicks.
Who pays for the ads, and who owns the account?
You do, directly: ad spend goes from your own Google Ads, Meta or LinkedIn account to the platform, and we work in it as an invited user. Evidence · published Ad spend is separate. Advertising budgets are always paid by you, directly to the platform. Our fee is never a share of ad spend: it changes only if the scope of work changes, not when the budget does. Custom development is quoted on its own. Published price list · checked 1 Oct 2026 Open the evidence →
The longer answer
Our fee is the published retainer, not a share of your spend: a bigger budget doesn't raise it, only a change in the scope of work does. The account, its history and its audiences stay yours. Evidence · published You own every account. We work inside your analytics, ads, CRM and WhatsApp accounts as invited users. You stay the owner of every one, from the first day. Programme terms · checked 1 Oct 2026 Open the evidence →
What you get
What's included in running paid campaigns?
Everything on this list, from month 2 of the published 90-day system and the Growth+ retainer.
If it isn't here or in your proposal, it isn't included.
- 01Tracking first: analytics, call tracking and ad conversion events, so every enquiry has a source and a cost.
- 02Campaigns on Google Ads, Meta or LinkedIn, chosen by where your buyer is, not by habit.
- 03Campaign structure by service and location, so budget can move to what works.
- 04A landing page for each campaign, tested against cost per enquiry.
- 05Ad copy and creative, approved by you before anything runs.
- 06Every enquiry handed to your CRM with its campaign attached.
- 07A monthly report on cost per qualified enquiry, by source.
- 08Ad accounts in your name. You pay the platforms directly. Evidence · published Ad spend is separate. Advertising budgets are always paid by you, directly to the platform. Our fee is never a share of ad spend: it changes only if the scope of work changes, not when the budget does. Custom development is quoted on its own. Published price list · checked 1 Oct 2026 Open the evidence →
How it runs · week by week
How long before campaigns can be judged?
Not before tracking is in and the first weeks of learning are over: inside the 90-day system, tracking goes in during month 1, campaigns run from month 2, and budget moves in weeks 9 to 12.
The general shape inside the 90-day system. The audit and your proposal set the platforms and the plan. How the 90 days run →
Weeks 1–4
Track first
Analytics, call tracking and conversion events on your site, and a CRM ready to receive each enquiry with its source. No campaign runs before this.
Weeks 5–6
Build
Campaign structure, keywords or audiences, landing pages and creative. You approve the copy and the starting budget.
Weeks 6–8
Run
Campaigns go live on the platforms where your buyers are. The first weeks are for learning what qualifies, not for verdicts.
Weeks 9–12
Move budget
Budget moves towards the campaigns and pages that produce qualified enquiries, and away from the ones that don't. Follow-up automation connects in month 3.
Month 4 onward
Run monthly
On Growth+ or Growth Partner: sharper campaigns, new landing pages and creative, reported monthly against pipeline.
Proof · real projects
Where do we run campaigns now?
On the projects below, each with its status as last checked. Evidence How the footnotes work. Prices, counts, statuses and figures in our page copy carry a footnote like this one. It opens the evidence: the published price list, a project page, a dated log entry, or a measured figure with its source and period. Where nothing is measured yet, the page says so and gives the date. Lucidarc Digital editorial rule · checked 1 Oct 2026 Open the evidence →
Results appear here only once they're measured and agreed with the business.
Fig. 4 — t3test.com · desktop · captured 1 Oct 2026 We run its paid campaigns alongside SEO and the handling of incoming leads.
Live · SEO, ads and leads managed Evidence · published T3 environmental test chambers. Live · SEO, ads and leads managed. A redesigned site for a US manufacturer of custom environmental test chambers, with search, advertising and incoming leads now managed by us. Project page · checked 1 Oct 2026 Open the evidence → · checked 1 Oct 2026
Fig. 5 — ogieoutdoors.com · desktop · captured 1 Oct 2026 We run its paid campaigns in the US for two different buyers: everyday outdoor users and hunters.
Live · website and ads managed Evidence · published Ogie Outdoor. Live · website and ads managed. A redesigned store for open-ear face masks sold across the US, with the website and paid campaigns now run by us. Project page · checked 1 Oct 2026 Open the evidence → · checked 1 Oct 2026
Fig. 6 — bitasha.com · desktop · captured 1 Oct 2026 We run its paid campaigns for buyers in India and internationally, with conversion tracking so campaigns learn from sales.
Live · ads managed Evidence · published Bitasha. Live · ads managed. An online store for Bitcoin hardware, built from scratch, with paid campaigns we manage for India and international buyers. Project page · checked 1 Oct 2026 Open the evidence → · checked 1 Oct 2026
Illustrative
How it could look in your sector.
Playbooks are fictional businesses, written to show what this service could look like in each sector.
They describe what we'd build and measure, never results. All playbooks →
IllustrativeClinics & healthcare
A two-branch dental clinic
What the playbook covers
Implants, aligners and cosmetic dentistry. Enquiries arrive on five channels and nobody owns them after 6pm.
Read the playbook →Days 31–60 · Acquisition
- Campaigns rebuilt by treatment and branch, measured against cost per booked consultation.
- Treatment pages written for the questions patients ask in search and AI assistants.
- Landing pages for the two highest-value treatments, tested against each other.
IllustrativeProfessional services
An accounting and tax firm
What the playbook covers
Referrals have carried the firm. The partners want enquiries from search as well, without taking up their time.
Read the playbook →Days 31–60 · Acquisition
- Answer-first content on corporate tax and VAT questions, reviewed by a partner, for search and AI assistants.
- Search campaigns timed to filing deadlines.
IllustrativeB2B & industrial
A facility management contractor
What the playbook covers
Tenders keep the business going; the owners want inbound contracts too, and a pipeline they can plan around.
Read the playbook →Days 31–60 · Acquisition
- Content for property and facility managers' questions, and LinkedIn campaigns aimed at them.
- A Google Business Profile and local search presence for the cities you serve.
Price and scope · published
How much does Google Ads management cost in Dubai?
With us, setting campaigns up is part of the 90-day system's fixed fee, and running them is the Growth+ retainer at AED 9k–15k / mo (≈ USD 2.4k–4k).
How the number is set
Ad spend is always separate, paid by you to the platform; the cost guide explains the split.
Inside the 90-day system
AED 15,000–30,000 (≈ USD 4,000–8,000) Evidence · published The 90-day system: fixed fee. AED 15,000–30,000 (≈ USD 4,000–8,000), fixed for the first 90 days and covering everything we set up. The audit sets the exact number within the range. Published price list · checked 1 Oct 2026 Open the evidence →
Tracking in month 1; campaigns and landing pages in month 2.
Run monthly · Growth+
AED 9k–15k / mo (≈ USD 2.4k–4k) Evidence · published Growth+: published price. AED 9k–15k / mo (≈ USD 2.4k–4k). Everything in Growth · paid campaigns · landing pages · CRM optimization · automation · creative. Ranges are indicative; the audit sets the number. Ad spend is always separate and paid direct. Custom development is quoted outside the retainer. We contract in AED, USD, GBP or EUR. Prices exclude VAT. UAE VAT at 5% is added to the invoice where it applies. Published price list · checked 1 Oct 2026 Open the evidence →
For a business that wants volume — paid demand on top of search, with follow-up automated. Everything in Growth · paid campaigns · landing pages · CRM optimization · automation · creative.
Your whole acquisition function · Growth Partner
AED 8k–25k (≈ USD 2.2k–6.8k) per month Evidence · published Growth Partner: published price. AED 8k–25k (≈ USD 2.2k–6.8k) per month. We run the whole acquisition function: web, search, paid, CRO, content and automation, reported monthly. Ranges are indicative; the audit sets the number. Ad spend is always separate and paid direct. Custom development is quoted outside the retainer. We contract in AED, USD, GBP or EUR. Prices exclude VAT. UAE VAT at 5% is added to the invoice where it applies. Published price list · checked 1 Oct 2026 Open the evidence →
We run the whole acquisition function: web, search, paid, CRO, content and automation, reported monthly.
Always separate · ad spend, custom development, VAT
- Ad spend
- Always separate. You pay Google, Meta or LinkedIn directly, from your own account. Evidence · published Ad spend is separate. Advertising budgets are always paid by you, directly to the platform. Our fee is never a share of ad spend: it changes only if the scope of work changes, not when the budget does. Custom development is quoted on its own. Published price list · checked 1 Oct 2026 Open the evidence →
- Custom development
- Quoted on its own, outside the programme and the retainers.
- VAT
- Excluded from every price; UAE VAT at 5% is added where it applies. Evidence · published Prices exclude VAT. Our published prices exclude VAT. Where VAT applies, the UAE standard rate of 5% is added and shown on the invoice. Published price list · UAE VAT law (Federal Decree-Law No. 8 of 2017) · checked 2 Oct 2026 Open the evidence →
Ranges are indicative; the audit sets the number. Ad spend is always separate and paid direct. Custom development is quoted outside the retainer. We contract in AED, USD, GBP or EUR. Prices exclude VAT. UAE VAT at 5% is added to the invoice where it applies.
Choosing who does this
How to choose a Google Ads or PPC agency in the UAE
Run these 7 checks on anyone you're considering, us included; each is one we meet.
Our full checklist also says where we're still building.
01
Tracking before spend
Ask what they'll install before the first campaign. If the answer is "we'll add it later", the first month's budget buys no learning.
02
Ad accounts in your name
You pay the platform directly from your own account; the agency works in it as a user, and the history and audiences stay yours. Evidence · published You own every account. We work inside your analytics, ads, CRM and WhatsApp accounts as invited users. You stay the owner of every one, from the first day. Programme terms · checked 1 Oct 2026 Open the evidence →
03
Fee and spend shown apart
A published fee, with ad spend stated separately and never re-billed with a margin. Evidence · published Ad spend is separate. Advertising budgets are always paid by you, directly to the platform. Our fee is never a share of ad spend: it changes only if the scope of work changes, not when the budget does. Custom development is quoted on its own. Published price list · checked 1 Oct 2026 Open the evidence →
04
Reports on qualified enquiries
Clicks and impressions are easy to buy. Ask for cost per qualified enquiry, by source, every month.
05
A platform chosen for your buyer
Ask why this platform, for your buyer. "We always run Meta" is a habit, not a plan.
06
Approvals in regulated sectors
For a Dubai clinic, posts that name the facility need the medical director's approval under DHA's standard. Evidence · published DHA's social-media advertising standard. Standards for Medical Advertisement Content on Social Media (DHA/HRS/HPSD/ST-21), version 1.1: issued 3 Aug 2022, effective 3 Oct 2022, revision date 3 Aug 2027. It applies to DHA-licensed facilities and professionals, and lists WhatsApp, YouTube, Snapchat and LinkedIn among social media. Dubai Health Authority · checked 2 Oct 2026 Open the evidence → Ask who gets the approval, and where it's recorded.
07
No guaranteed cost per lead
Costs move with the market. Ask what they'll do when a campaign doesn't produce, not what they promise it will.
Fit
Who are paid campaigns for, and who aren't they for?
They're for businesses whose sale is worth paying for a click and a follow-up, with someone to reply; they aren't for anyone who wants campaigns live this week without tracking.
A good fit if
- What you sell is worth enough to pay for a click and a follow-up.
- Someone on your team will reply to the enquiries the campaigns bring.
- You'll let tracking go in before the budget goes up.
Not a fit if
- You want campaigns live this week, without tracking. We won't run them blind.
- Your budget can't cover the weeks it takes to learn what qualifies. We'll say so, and suggest search or the website first.
- You want us to buy the media and re-bill you. Ad spend stays in your account, paid by you.
Who we do this for
Which businesses do we work with on paid campaigns?
Businesses across the UAE in three sectors: premium clinics, professional services, and B2B and industrial suppliers.
Each sector page, and each business-type page under it, shows how the work changes for that kind of business.
Clinics & healthcare
Campaigns by treatment and branch, judged on booked consultations rather than form fills.
Professional services
Search campaigns on specific services, with qualification before anything reaches a partner.
B2B & industrial
Search and LinkedIn campaigns by product line and region, with a source on every RFQ.
Questions
Questions about paid campaigns, answered first.
The questions UAE businesses ask about paid campaigns, each answered in its first sentence.
How much does Google Ads management cost in Dubai?
With us, campaigns are set up inside the 90-day system for its fixed fee of AED 15,000–30,000, then run on Growth+ at AED 9k–15k / mo (≈ USD 2.4k–4k). If we run your whole acquisition function, Growth Partner is AED 8k–25k (≈ USD 2.2k–6.8k) per month. Ad spend is always separate.
Is ad spend included in the price?
No. Ad spend is always separate, paid by you directly to Google, Meta or LinkedIn. Our fee covers the setup and the running of the campaigns.
Which platform should we use: Google, Meta or LinkedIn?
The one where your buyer is. Google for people already searching for what you sell, Meta for offers people discover rather than search for, LinkedIn for B2B buyers you can name by role or industry. The audit and the first weeks of tracking decide it, not habit.
How much should we spend on ads?
Enough to learn what qualifies in your market, which depends on what a click costs in your sector. We set the starting budget with you once tracking is in, and say plainly if it's too small to learn from.
Do you guarantee a cost per lead?
No. We report cost per qualified enquiry by source every month and move budget towards what produces it. We don't promise lead volumes or a cost per lead.
Who owns the ad accounts?
You do. We work in your Google Ads, Meta and LinkedIn accounts as invited users. The accounts, their history and their audiences stay with you.
Can you take over campaigns another agency set up?
Yes. We check the tracking first. If conversions aren't counted properly, fixing that comes before any change to the campaigns.
Do clinic ads in Dubai need approval?
Under DHA's social-media standard, any post that names or locates a clinic needs the medical director's approval, and the clinic's official account must show its MOHAP advertisement licence number. For a clinic, nothing we draft runs until the clinic has approved it. This isn't legal advice.